SMEXCEL ®

Services


country analysis

This analysis is an assessment of potential risks and rewards for doing business in a specific country.


market segmentation research

We can help your SME to divide your potential clients in a given market into groups. Needs and buying characteristics will be observed.


Product testing research

We can help your SME to test your prototype in the market, gain feedback on what needs to be improved and what would make the clients satisfied.


Employee opinion research

We can help your SME to gain more visibility on employee impressions, opinions, ideas about the company. This valuable research will help you improve and create a better working environment.


Industry ANALYSIS

This analysis is an assessment of the current business environment and complexity of a specific industry.


pricing research

We can help your SME decide on which pricing strategy to have by using different strategies: Conjoint Analysis, Gabor-Granger, Van Westendorp.


Consumer behaivor research

We can help your SME to look at your product or service from the perspective of the clients. This will reinforce your understanding to your target audience.


customer satisfaction research

We can help your SME to measure the satisfaction of your clients regarding your product or service. This input will help you to build better strategic decisions.


political analysis

This analysis is an assessment of different political factors  that are local and regional and impacting businesses.


suppliers research

We can help your SME to have a better knowledge of the supplier market and your place in it. This will help you to negotiate better deals with the suppliers.


social media research

We can help your SME to track in real time your clients activity on most social media platforms. This cost efficient research can bring improved results.


corporate image research

We can help your SME to understand how your corporate image is perceived by customers, business partners and competitors.