Unlock your commercial success in Saudi Arabia
SMExcel — Saudi Market Excellence, Specialized Advisory boutique
Services
Purpose-built for success in the Saudi market
Insight-driven. Execution-focused. Results-Oriented.
Qualified Strategic Introductions
Open the right doors in Saudi Arabia with low risk
We identify and engage high-value trusted and qualified buyers and partners (private & governmental) through automated, structured targeting, rigorous qualification, and senior-led commercial outreach that converts into meaningful business conversations.
Trusted Networks
AI-Driven Lead Intelligence
Automated Account Mapping
Market Growth Advisory
Design the right growth path for Saudi Arabia with clarity
We combine AI-powered market intelligence with market growth advisory to define your optimal Saudi growth strategy, ensuring your expansion is focused, realistic, and aligned with real market signals.
Growth Strategy
Go to Market
Revenue Acceleration
Business Setup Support
Anchor and scale your presence in Saudi Arabia with confidence
Working alongside trusted legal and regulatory partners, we support international investors entering Saudi Arabia and Saudi-based companies expanding their footprint through structured setup, licensing coordination, and end-to-end enablement.
Legal presence
New subsidiaries
Support services
Why SMEXCEL
Your Strategic Edge for Winning in Saudi Arabia
Covering the full journey from early, de-risked strategic introductions to strategic advisory and structured local establishment.
Access That Converts
Break through market barriers with qualified introductions to buyers and partners that matter in Saudi Arabia.
Market Entry Without the Guesswork
Navigate the Kingdom with strategies grounded in real local insight and on-the-ground validation.
Establish and Scale with Confidence
Move from first meetings to a structured local presence with hands-on support at every step.
Traditional Advisory
Strategy-heavy, execution-light
Static research, slow updates
Manual prospecting and targeting
Long timelines and rigid processes
High-cost, overhead-driven models
Standardized methodologies & Recycled Presentations
SMEXCEL
Strategy aligned with execution
AI-enabled, continuously refreshed
Automated lead and partner mapping
Fast, agile delivery
Lean, value-driven model
Tailored, opportunity-specific Presentations
500+ Qualified Meetings
Facilitated high-level engagements between international companies and Saudi decision-makers across priority sectors.
100+ Businesses Advised
Advised local, regional and global clients on market entry, market expansion and commercial growth strategies in Saudi Arabia.
Pricing
Flexible Pricing
SMEXCEL offers tailored engagement structures aligned with your market ambitions
Leadership Team
Meet the Leadership Team
Our leadership team combines complementary expertise in commercial growth, strategic advisory, and Market Intelligence. Mixing strong international experience and a proven track record in Saudi Arabia.
Our clients
"An exceptional reactivity and quality of service by SMEXCEL that exceeded our expectations !"
Didier Pillonel
International Development Director, 5ASEC
"SMEXCEL demonstrated strong professionalism and market understanding throughout our Saudi market discovery mandate. Their team organized high-quality, well-qualified meetings that gave us real visibility on the market landscape and helped us identify the right local partners."
Mathieu Hamel
CEO, Innovation is Everywhere
